Woods Lonergan PLLC prosecutes cases against national retailers that engage in deceptive acts and practices or false advertising targeted to consumers at large. Deceptive trade violations are a niche practice in the firm and these matters are typically prosecuted on a class-wide basis.

To be actionable, the retailer must have engaged in a material representation, omission, or practice that was likely to mislead a reasonable consumer acting reasonably under the circumstances. A material misrepresentation or practice is one which is likely to affect your choice of product or conduct regarding a given product. Some of the more common deceptions include price and weight schemes (i.e., you purchased a product advertised by weight and paid more based on the label than the weight warranted), misrepresentations concerning the content of a product, advertising omissions leading to privacy violations, and many more.

Our attorneys have successfully litigated and settled deceptive trade lawsuits with some of the largest and best-known U.S. consumer retailers resulting in substantial multimillion-dollar recoveries. If you believe that you have been a victim of a consumer-targeted deceptive practice, please contact us to set up a free consultation to assess your situation.